Areas of Expertise
Building your brands Visual Identity
About Me
CREATIVE DESIGNER & COMPANY OWNER
My name is Felix Perlfors, and I reside and work just outside of Gothenburg in Sweden. I am a co-owner of SIXPOINT Production, a product branding agency where I primarily focus on product design and production flow.
I have been involved in graphic design in various forms since discovering Deluxe Paint on the Amiga as a child. Nowdays I use Illustrator to design brand concepts and merchandise, and this website serves as a platform to showcase my work and hopefully inspire others.
In addition, I will share tips and tricks on how to establish and develop your own business. I have been an entrepreneur since 2012 and hope to pass on some of the knowledge and experience I have gathered. My passion is automating and optimizing business processes to achieve greater efficiency and productivity. In today’s digital society, there are many tools and technologies that can make your workday easier.
Business & design hacks
TIPS & TRICKS FROM THE BLOG
Live The Design Process
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What’s Next of the App Store?
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The Humble Wooden Desk
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How do I work?
TOOLBOX OF SKILLS & TALENTS
Each project is different and requires different tools of skills and talents. My toolbox has grown over the years and now gives me an extensive field to play on. I prefer to get involved at the early idéa stage and follow the project all the way to launch, using my whole skillset.
I make sure to have all the details and a visual overview before I start to sketch in Illustrator. I use Illustrator for almost everything so this is my no.1 tool since most projects are based on vector graphic. If I work with an external client the process often consists of several steps of artwork and dialouge before all is confirmed. The next step is some kind of final sample to confirm the last details before production. The procedure is usually the same whether the project is a merchandise product or a corporate logo.
I don’t like to invent the wheel again so I use a lot of free vectors and stock photos and modify these for my projects, of course within license restrictions. With Illustrator and Photoshop being my magic wand I can adjust almost everything to my need.
PHOTOSHOP ILLUSTRATOR
VISUAL IDENTITY BRANDING
MERCHANDISE PRINTING
WEBDESIGN WORDPRESS
MARKETING PROMOTION
TRUSTED BY GLOBAL BRANDS
Let’s Work Together
TELL ME MORE ABOUT YOUR PROJECT
Do you have a project I might be interested in or just want to drop me a line? Feel free to contact me!
